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Tom Robinson — Account Director / Client Services Director

Clients / Growth / Trust

Index — Portfolio — 2026

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Earn the trust,

then grow the account.

Account Director · Client Services Director · Sport, media and gaming

9
Years leading client accounts
4
Industries worked across
258%
Of target across two years
50%+
Of recurring revenue, Tier 1
20+
Clients, from clubs and broadcasters to casinos
4
Career promotions to date

Index — Portfolio — 2026

Tom Robinson

Tom Robinson, Account Director / Client Services Director

Account Director / Client Services Director · Cheshire, United Kingdom

Nine years growing high-value accounts across sport, media and gaming. Now trusted with Tier 1 — more than half of a supplier's recurring revenue.

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9
Years leading client accounts
4
Industries worked across
258%
Of target across two years
50%+
Of recurring revenue, Tier 1

Keep scrolling

Selected work / 2021 → 2025

Briefed. Launched. Renewed.

  1. 2025 → NowPlaytechAccount Director
  2. 2021 → 2025DizplaiClient Services Director
  3. 2019 → 2021IRIS SoftwareSenior Account Manager
  4. 2017 → 2019Carden ParkGolf & Hospitality Sales Supervisor
View full experience

02Selected work

Broadcasters · Federations · Clubs

Also worked with World Archery · Channel 4 · Super League Triathlon · Icons Series · the Professional Squash Association · Volleyball World

  • Liverpool FC — views up 69%
  • The Overlap — 1.3m views in three weeks
  • The United Stand — subscribers doubled to ~2m
  • William Hill — live across ~1,350 outlets
  • PDC — 150k+ players at the World Championship
  • Icons Series — 4m additional viewers
  • Sky Sports — fan scoring live on air
  • NASCAR — the Championship race, live
  • The R&A — two free-to-play games launched

Results

  • Liverpool FC (Club)
  • Manchester City (Club)
  • Arsenal FC (Club)
  • Sky Sports (Broadcaster)
  • TNT Sports (Broadcaster)
  • I'm a Celebrity... Get Me Out of Here! (Broadcaster)
  • Channel 4 (Broadcaster)
  • NASCAR (Federation)
  • The R&A (Federation)
  • Professional Darts Corporation (Federation)
  • World Archery (Federation)
  • Professional Squash Association (Federation)
  • Volleyball World (Federation)
  • Super League Triathlon (Event)
  • Icons Series (Event)
  • The Overlap (Creator)
  • The United Stand (Creator)
  • William Hill (Betting)
  • Rank Group (Casino)
  • Société des Bains de Mer (Casino)
  • Holland Casino (Casino)

Trusted by

21 organisations
  • 01Liverpool FCClub
  • 02Manchester CityClub
  • 03Arsenal FCClub
  • 04Sky SportsBroadcaster
  • 05TNT SportsBroadcaster
  • 06I'm a Celebrity... Get Me Out of Here!Broadcaster
  • 07Channel 4Broadcaster
  • 08NASCARFederation
  • 09The R&AFederation
  • 10Professional Darts CorporationFederation
  • 11World ArcheryFederation
  • 12Professional Squash AssociationFederation
  • 13Volleyball WorldFederation
  • 14Super League TriathlonEvent
  • 15Icons SeriesEvent
  • 16The OverlapCreator
  • 17The United StandCreator
  • 18William HillBetting
  • 19Rank GroupCasino
  • 20Société des Bains de MerCasino
  • 21Holland CasinoCasino

Experience / 2017 → Now

01 / 04

Playtech

Trusted with Tier 1.

Land-based gaming · Sports Retail · Casino Management

  • RoleAccount Director
  • TenureAug 2025 – Present
  • Roles held1

The accounts that matter most to the business sit with me. I run Playtech's Tier 1 land-based gaming relationships across Sports Retail and Casino Management: planning each account, protecting it at renewal and growing what it is worth.

Playtech / 2025 → Now

Tier 1
Every Tier 1 account in the business unit
2
Long-term renewals at a higher contracted value
Largest
Account onboarding in the business's history

Highlights

  1. 01Negotiated long-term renewals of two key accounts, increasing their contracted value
  2. 02Supported the onboarding of the largest account in the business's history, and continue to manage its long-term satisfaction
  3. 03Own every Tier 1 account across the business unit
  4. 04Maximise revenue across allocated accounts while maintaining long-term customer satisfaction

Day to day

  • Build and deliver a structured account plan for every Tier 1 customer
  • Lead renewal negotiations, protecting long-term revenue and growing contracted value
  • Act as the senior point of contact, keeping satisfaction high across every product a customer runs
  • Maintain strategic partnerships that turn customers into long-term partners
  • Prioritise and run many workstreams at once across a high-value book of accounts
Focus
  • Sports Retail
  • Casino Management
  • Tier 1 accounts
  • Account planning
  • Renewals
  • Onboarding
  1. Aug 2025 → PresentAccount Director

02 / 04

Dizplai

Promoted twice in under three years.

Interactive, data-driven solutions · Sport · Media · Creator networks

  • RoleClient Services Director
  • TenureOct 2021 – Jul 2025
  • Roles held3, promoted 2×

I looked after Dizplai's existing customers while building and growing its client services team: launching interactive, data-driven fan experiences with clubs, broadcasters and creators, owning renewals and winning new business.

Dizplai / 2021 → 2025

2×
Promoted twice in under three years
1.3m
Views for The Overlap's first live Watchalong, in three weeks
~2m
Subscribers for The United Stand, doubled

Highlights

  1. 01Partnered with and managed several Premier League football club clients
  2. 02Helped grow one of the largest football fan channels in the world
  3. 03Launched Dizplai across Premier League and Champions League coverage
  4. 04Oversaw the account and growth of the Professional Darts Corporation
  5. 05Integrated sports data and price odds for William Hill
  6. 06Integrated Dizplai's products into I'm a Celebrity... Get Me Out of Here!
  7. 07Launched a free-to-play game for the R&A and The Open Championship
  8. 08Launched and managed an interactive boxing scorecard for audiences
  9. 09Revamped the scoring workflow for World Archery's world feed
  10. 10Launched Dizplai with several national and international news broadcasters
  11. 11Managed every aspect, on site, of the first live Watchalong for the UK's biggest sports podcast
Worked with
  • Liverpool FC
  • Manchester City
  • Arsenal FC
  • Sky Sports
  • TNT Sports
  • Channel 4
  • PDC
  • The R&A
  • World Archery
  • William Hill
  • The Overlap
  • The United Stand
  1. Jun 2024 → Jul 2025Client Services DirectorPromoted
  2. Feb 2023 → May 2024Senior Client Services ManagerPromoted
  3. Oct 2021 → Jan 2023Client Services Manager

03 / 04

IRIS Software

258% of target over two years.

SaaS · Human Capital Management software

  • RoleSenior Account Manager
  • TenureSep 2019 – Sep 2021
  • Roles held2, promoted 1×

Where I learned to grow accounts from the inside. I looked after existing customers of IRIS's Human Capital Management software, found out what else they needed, and sold the products and services that solved it.

IRIS Software / 2019 → 2021

258%
Of target across a two-year period
Every
Monthly account revenue target exceeded
Top
Highest-performing senior team member, 2020 and 2021

Highlights

  1. 01Achieved 258% of target across a two-year period
  2. 02Exceeded every monthly account revenue target throughout employment
  3. 03Highest-performing senior team member across 2020 and 2021
  4. 04Promoted to Senior Account Manager after a year

Day to day

  • Developed and managed a portfolio of existing HCM software accounts
  • Spotted upsell and cross-sell opportunities and sold new products and services into them
  • Built strong client relationships and tailored solutions to each business's needs
  • Generated additional sales and services revenue against monthly account targets
Focus
  • HCM software
  • SaaS
  • Upsell & cross-sell
  • Account growth
  • Tailored solutions
  • Revenue targets
  1. Sep 2020 → Sep 2021Senior Account ManagerPromoted
  2. Sep 2019 → Aug 2020Account Manager

04 / 04Carden Park Hotel & Golf Resort

Carden Park

Promoted within six months.

Golf · Hospitality · Corporate events

  • RoleGolf & Hospitality Sales Supervisor
  • TenureSep 2017 – Sep 2019
  • Roles held2, promoted 1×

Where it started: selling golf to golfers. Reporting to the Director of Golf, I led the team selling the resort's golf and hospitality packages, ran its partnerships with two of the world's biggest golf travel agents and delivered its largest golf and corporate events.

Carden Park / 2017 → 2019

6 mo
From joining to first promotion
2
Partnerships with the world's largest golf travel agents
Every
Monthly and annual golf sales target exceeded

Highlights

  1. 01Promoted within six months of joining
  2. 02Consistently exceeded all monthly and annual sales targets for the golf department
  3. 03Received written commendations from management and customers

Day to day

  • Led a small sales team selling golf and hospitality packages to new and existing clients
  • Managed partnerships with two of the world's largest golf travel booking agents
  • Coordinated the booking and delivery of the resort's largest golf and corporate events
  • Reported directly to the Director of Golf
Focus
  • Golf packages
  • Hospitality
  • Corporate events
  • Travel partners
  • Team leadership
  • Sales
  1. Mar 2018 → Sep 2019Golf & Hospitality Sales SupervisorPromoted
  2. Sep 2017 → Feb 2018Golf & Hospitality Sales Coordinator

03Experience

Nine years · Four employers

Profile / In brief

Nine years growing the client relationships that carry the revenue, across sport, media and gaming.

Account and client services leader with nine years of experience managing and growing high-value client relationships across sport, media, entertainment and land-based and online gaming. Currently Account Director at Playtech, owning the Tier 1 accounts across its land-based gaming business unit. Track record of negotiating renewals at increased contract value, onboarding major accounts and delivering projects for clients including Premier League clubs, the Professional Darts Corporation, the R&A and William Hill.

  • 01

    Grow

    Renewals negotiated at increased contract value, and revenue maximised across every account I hold.

  • 02

    Onboard

    Brought on the largest account in a business's history, and kept it happy long after go-live.

  • 03

    Deliver

    Live projects for Premier League clubs, the Professional Darts Corporation, the R&A and William Hill.

Tom Robinson, Account Director

Tom Robinson

Account Director

9
Years
4
Sectors
Tier 1
Accounts
Now
Playtech
Previously
Dizplai · IRIS · Carden Park
Sectors
Sport · Media · Gaming · SaaS
Clients
Clubs · Broadcasters · Federations · Data Providers · Gaming Providers (Online & Land Based)
Based
Cheshire, UK
Languages
English · Spanish

04Skills

Client · Delivery · Sector · Tools

01Client & Commercial07

  • Account Management
  • Client Relationship Management
  • Contract Renewals & Negotiation
  • Revenue Growth & Upselling
  • Client Retention
  • Business Development
  • Sales Presentations & Demos

02Delivery & Leadership05

  • Client Onboarding & Training
  • Stakeholder Management
  • Project Management & Delivery
  • Cross-functional Collaboration
  • Team Leadership

03Sector05

  • Sport
  • Sport Technology
  • SaaS
  • Gaming
  • Media

04Tools10

  • Microsoft Office
  • Google Workspace
  • CRM systems
  • Canva
  • Trello
  • Adobe Creative Cloud
  • Figma
  • Web Design
  • VS Code
  • Claude Code

Education / 2011 → 2017

  1. 01Master'sBusiness Management, Master's Degree in Business Management, FirstFirstLeeds Beckett University2016 – 2017
  2. 02BA (Hons)Sport Marketing, BA (Hons) Sport Marketing, 2:12:1Leeds Beckett University2013 – 2016
  3. 03Level 3Extended Diploma in Sport, Level 3 Extended Diploma in Sport, Distinction*Distinction*Reaseheath College2011 – 2013
Languages
  • EnglishNative
  • SpanishIntermediate

Outside work / Off the clock

Running

  • 2 marathons run
  • Sub-37 is the next goal over 10K
  • Posting the journey on Instagram

37:2410K personal best

Tom racing a 10K, wearing number 794

Golf

  • Best round of -7 (60 shots)
  • Course record holder at Avro Golf Club
  • Played Crans-Montana in Switzerland

+2Handicap: better than scratch

Travel

55Countries visited

Home: Cheshire

  • Tom on Ipanema beach, Rio de Janeiro, in a Ronaldo 9 shirt01 Rio de Janeiro
  • Tom at a lookout above the Seoul skyline02 Seoul
  • Tom at the mosaic monument in Gudauri, Georgia03 Gudauri, Georgia

  • Health & Fitness

    TrainingHybrid

  • Outdoors & Nature

    Favourite hikeHelvellyn

  • YouTube

    Favourite channelBald and Bankrupt

  • Films

    Favourite filmGoodfellas

Fun facts

  1. 01Only Australia and Antarctica left to visit to have been to every continent.
  2. 02Signed up for the Manchester Marathon and ran it on four days' notice.
  3. 03Signing up for an Ironman next year, aiming to compete at Ironman Wales in 2028.
  4. 04Runs his own website development business.
  5. 05Has lived in Leeds, London, Manchester and Cheshire.
  6. 06Played football for the Shrewsbury and Chester academies from 10 to 18.

Let's talk.

Client services, account growth and good work in sport, media and gaming.

LinkedIn Download CVCheshire, United Kingdom

05Contact

Cheshire, United Kingdom

Let's talk

Always happy to talk about client services, account growth and interesting work in sport, media and gaming.

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